Why Google Plus For Business?

This post describes “Why Google Plus for Business?” to the businesses and suggest them to widely use the Google Plus  to grow their business.

Social networking is the perfect and coolest way to communicate with other people for both personal and professional reasons. So, social networking websites are increasingly attracted by the business owners to reach the maximum clients for their product or service. Through this post, I want to incorporate the details “Google plus for business” for the business owners to run their successful business with Google plus.

Few Words About Google Plus

Google plus is the 2nd widest use the social network after Facebook and surpassing Twitter & Youtube. It was introduced in the year 2011 by Google which is available in 60 different languages with more than 350 million active users. A study says, one-quarter (26%) of the internet users are using Google plus for various purposes. Google plus beats twitter and other social networking websites as it has exceptional features and tools which could help the people for personal and business use.

Google plus circles help the people to add friends and family separately and so it could be used as a professional network by the business owners. Here are some favoring points related to Google Plus,

1. Clean and simple interface which is uncomplicated to use.

2. It has great control in data sharing with good privacy options.

3. Google Plus communities are helpful for the people to ask questions and share information.

4. It offers the ability to download the personal data and updates easily.

5. Google+ circles, Hangout, Wrap-up, and Streams are some of the great features of Google plus which is unseen in other social media website.

Google plus for business

Even though LinkedIn is an appropriate place to perform networking and to store contacts, many online businesses invest time in Google plus to gain more exposure for their company by building their networks. Also, they could organize their calendars, post messages for their clients & colleagues and shape customer relationship with it. Here are the few points which explain the people that why they should use Google Plus for business.

1. Claiming Google authorship by the online business owner with the help of his/her personal profile would help them to get good reputation.

2. Making a connection between the business website and their Google plus page with the help of Google plus badges would let the visitors follow their online business website.

3. Creating a business page in Google plus to add the updates would allow the online business to gain more clients and make good relationship with other business people.

4. Adding a professional image in the cover page and using hashtags would aid to get more exposure and influence among the people.

5. Joining in relevant communities related to their corporate would help to get more ideas to improve their online business.

                Image credit: Magnet 4 marketing dot net

Why Google plus for business is needed?

Using Google plus for business of all sizes is profitable and let’s discuss the reasons.

Google plus plays an important role in SEO

Sharing the business updates through the Google plus account increases the search engine ranking and finally creates greater visibility in the targeted market.

Integration with Google services

As it is integrated with most of the Google services, it is possible to share and reach the maximum clients with minimum effort.

Easy and safer content sharing

With the help of Google Plus’s sparks feature, it is easy to share the contents among the circles and communities along with great privacy settings.

Google Plus communities for conversation

To present and discuss their products/services, getting new ideas and solutions for the problems, relevant Google plus communities are the best places for businesses.

Google Authorship

Getting Google authorship would increase the reputation among the people and result in increasing product sale/ordering the offered service.

Updates get indexed immediately

Using relevant keywords and hashtags while sharing the updates in Google plus helps to get indexed immediately in Google search results.

Handy tools to use Google plus for business

Some useful tools related to Google plus for business are listed below

Widgets

The widget from Widgetplus and Gplusapi.appspot allows the online business to promote the G+ business page on the company website.

Statistics

Circlecount, and Allmyplus and  are some of the useful websites which helps to make a research about the competitors and calculate the active timings of the Google plus business page.

Extensions for browser

Doshare, Google+ Notifications and extended share for Google+ are the useful chrome extensions linked with Google plus which can be used effectively to organize the business.

Other tools

Salesforce, Hearsaysocial,and Hootsuite are some other useful tools which can be used to run the successful business.

How to use Google Plus?

Conclusion:

If you are doing online business, add like-minded business people and customers to your circle. Inspire them to add you back with your magnificent content about your product/service and share updates regularly. Give your +1s and comments on other business updates and try to gain more followers through various Google plus communities.

Unlike other social networking sites, you can link to other websites through your Google plus profile and thereby strengthen your online business effortlessly. If more people engage with your sharing content, they would leave their +1 and your profile links will be more powerful.

I am suggesting the online business people to optimize the Google plus title tags for better search engine result. Your Google plus business page would let you enhance your brand beyond the basic networking level on Google plus. Focus to share the quality business updates here and be selective in adding the people to your professional circle.

If you are doing or gonna start an online business, it would be better to understand the importance of using Google plus for business and implement it effectively. 

If you integrated Google plus for business then do share your experience with me through your comment.